HerCampus at St John’s
Writing for GenZ
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Her Campus is a US national media brand written by and for Gen Z women, with chapters at universities across the country. During my exchange semester in New York I joined the St. John's University chapter as a weekly writer, covering theatre, culture and student life for an American readership.
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I wrote a weekly article across a range of registers: cultural analysis, service journalism and personal essay. The pieces covered Broadway, the Tony nominations, and practical guides for students new to New York — written for a readership my own age, in my third language.
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Writing for Her Campus meant writing for a specific reader rather than a general one, and the pieces reflect that. Some are analytical — reading a play through the generation watching it, or breaking down an awards season. Others are useful — how to get cheap Broadway tickets, where to go for theatre beyond the main stages. The common thread is knowing who is reading and what they need from the piece.
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A weekly deadline in a second language teaches economy: you stop reaching for the word you'd use in your own language and find the one that works. And writing for a defined audience — Gen Z women discovering New York — trained the instinct that matters most in communications: starting from the reader, not the subject.
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Selected pieces