Recardelino
How one article found its audience
About
New to the chapter and writing in a city where I had no readership, I approached my first piece as a communications problem.
I targeted the audience most likely to engage: online fan communities, loyal and hungry for content about their artists. I built an organic outreach strategy around them — sliding into the DMs of the key fan accounts to share the piece directly.
The response was immediate: fans were struck to find their favourite artist featured in a media outlet on the other side of the world. The article became the chapter's most-read, and was picked for the weekly "Into the Spotlight" selection.
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I wrote a review of Juanjo Bona's album Recardelino for Her Campus at St. John's, during my exchange semester. As a newcomer with no built-in audience, I had a piece I believed in and no one to read it.
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I approached it as a communications problem. Instead of competing for a general audience I didn't have, I targeted the one most likely to engage: online fan communities, loyal and hungry for content about their artist. I built an organic outreach strategy around them — reaching the key fan accounts directly to share the piece.
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Writing the piece was half the work; getting it read was the other half. The response was immediate — fans were struck to find their artist featured in a media outlet on the other side of the world, and shared it onward.
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In communications, reaching the audience is half the job. Knowing not just how to write something but how to make it travel — identifying who's primed to care and going to them directly — is the skill this piece taught me.
RESULTS
500+
30+
views
comments
#1
most-read in the chapter
Featured
“Article Spotlight”
Reception
