Context

I wrote a review of Juanjo Bona's album Recardelino for Her Campus at St. John's, during my exchange semester. As a newcomer with no built-in audience, I had a piece I believed in and no one to read it.

What I did

I approached it as a communications problem. Instead of competing for a general audience I didn't have, I targeted the one most likely to engage: online fan communities, loyal and hungry for content about their artist. I built an organic outreach strategy around them — reaching the key fan accounts directly to share the piece.

The angle

Writing the piece was half the work; getting it read was the other half. The response was immediate — fans were struck to find their artist featured in a media outlet on the other side of the world, and shared it onward.

Takeaways

In communications, reaching the audience is half the job. Knowing not just how to write something but how to make it travel — identifying who's primed to care and going to them directly — is the skill this piece taught me.