The Paradox Museum is an immersive museum built on optical illusions and mind-bending rooms: an experience designed to be seen, felt and photographed. Its product isn't an object but a feeling, and a memory visitors take home. Working there means communicating that experience constantly: guiding visitors through it, hosting events inside it, and representing it beyond its walls.

My role runs across the whole visitor experience. I host events, from private parties to corporate team-building, taking groups through the museum, setting up the rooms, and running everything down to the catering. I help family-focused influencers film content on site, drawing on my newsroom camera experience. I had the opportunity to represent the museum publicly: when the Catalan News Agency covered the rise of immersive experiences in Barcelona, I was the voice they quoted, arguing that being "Instagrammable" is a strength, not a shallow label. Different tasks, one through-line, carrying the museum's experience to whoever's in front of me, from a visitor to a reporter.

The most revealing part is the retail. The museum's VIP packages let guests personalise their merchandise — choosing colours and models rather than receiving a random bag — and I lean into that: luxury, even in an unlikely setting, is the feeling of choosing. I also redesigned how one product was sold, borrowing a tactic from Hamleys: instead of leaving it on a display, staff carry it, demonstrate it, and upsell from the small version to the large. It's brand thinking applied to a shop floor.

Two years here taught me how to represent a brand in person, how to run an event from setup to catering, and how to sell an experience rather than a product. It's the most sustained proof I have that I can carry a brand's voice — and make people want what it's offering.